Understanding Shoppers Under COVID: A Tale Of Two Retailers

As consumers have adapted to life under COVID-19, we decided to analyze shoppers using two representative retail apps to gauge the impact of COVID-19 over time – and to see if consumer behavior under COVID could enlighten how you craft your go-forward strategy. We chose to analyze customers of two essential retailers who offered both offline and online services during … Read More

How Will iOS 14 Impact Agencies?

Another summer, another WWDC … another Apple privacy iOS announcement! This time Apple has unveiled its next step in the consumer privacy journey. While “Limited Ad Tracking” (LAT) had its day in the sun, Apple has chosen to go one step further. Now they have created a process that will mask the IDFA until a user explicitly opts in, unlike … Read More

How Will iOS 14 Impact Mobile App Publishers?

Publishers have faced an unprecedented series of disruptions recently. First, desktop and mobile web publishers were disrupted with the elimination of third-party cookies by Apple’s Safari, Firefox, and finally Google’s announcement that Chrome will retire third-party cookies in 2021. With Apple’s announcement of iOS 14 at WWDC on June 22nd, mobile publishers will now have to deal with a less … Read More