Insurance Battlefield: Champions vs. Challengers

Insurance was a fairly staid business before Flo, the gecko, and faux sports agent Gabe Gabriel hit the airwaves. Now your insurance preferences may have more to do with the kind of comedy you prefer than any product or service differentiation. However, mobile data can help us understand the nuanced differences among insurance company customers. In this corner, you have … Read More

Retail and Delivery: How You Can Profit by Getting Consumers What They Need

The global pandemic has created once-in-a-lifetime challenges for many businesses – most notably, brick-and-mortar retailers. However, the situation is also opening new opportunities for growth. We decided to seek them out. How bad is it? We did a footfall analysis using GPS location visitation data from 2/1 to 3/28, the time period that captures the pandemic outbreak. The location data … Read More

Video Conferencing Solutions: Who’s Using What and Why?

We’re all expecting more from video conferencing solutions now that we’re relying on them for so much of our daily business interactions. But do different audience segments prefer certain solutions over others?  We analyzed six leading services to uncover answers: Skype, Zoom, Cisco Webex, GoToWebinar, GoToMeeting, and Adobe Connect. We began by comparing the relative growth of these apps since … Read More