COVID-19: Reinvigorate Your Growth By Nudging Offline Users Online

COIVID-19 has had a negative impact on brands that are heavily dependent on their physical locations. These brands are trying to pivot their businesses and move to delivery or online. Here we present our analysis and solution for these companies. Hopefully we are helping do our part. Only 5% of customers we saw at these QSRs own the restaurant’s app. … Read More

Shelter-In-Place Audio Streaming Brand Competitive Analysis

COVID-19 changed audio streaming behavior in multiple ways, from the services and devices people use to the content they stream. Here is a TrueData summary of some interesting trends we unearthed with our platform across some popular streaming apps: Deezer, Tidal, TuneIn, iHeartRadio, Castbox, Stitcher. Which App is Getting the Biggest Share of Category Growth? In this app growth analysis … Read More

POI Audiences Now Live In The Platform

We’re very excited to announce that you can now build Point-of-Interest (PoI) location-based audiences in the TrueData Mobile Intelligence Platform. This feature is powered by TrueData’s deterministic GPS location graph of over 130MM monthly active US users mapped to over 5.4MM points of interest. This brand new platform feature allows you to unlock powerful mobile signals to scale your growth. … Read More