Mobile data shows just how regional coffee brands really are

We know coffee enthusiasts are typically loyal to specific brands, but what can mobile data reveal about these brands’ marketing reach? Our analysis of three coffee retailers, Starbucks, Coffee Bean & Tea Leaf, and Caribou Coffee, shows that while some brands appeal to certain age groups or gender, coffee customers may be engaging with brands that speak to their regional … Read More

What can device language settings tell us about retail customers?

Assuming your best customers only speak English can greatly limit your growth. Ahead of the busiest shopping season of the year, we took the language lens to six major retailers: three multichannel brands (JCPenney, Famous Footwear, and Forever 21) and three online-only brands (Zappos, Shein, and Stitch Fix) to explore how these retailers are doing with Spanish-speaking consumers. We analyzed … Read More

Football Season: How are people engaging with the #1 sport in America?

Football fans are turning to mobile to engage with their favorite teams, and are using a diverse set of apps for varied experiences. We profiled five of the top sports apps and found that fans are using them to engage with the game in very different ways: To Watch –> NFL Sunday Ticket To Listen –> TuneIn To Attend –> … Read More