Stories of Success: Music App Keeps Costs Low, Data Quality High

Challenge: A top music streaming app wanted to collect its users’ app ownership, bluetooth, location, and device characteristic data, but with minimal data engineering effort and storage costs. Approach: The mobile app seamlessly installed our SDK for data collection, ingestion, and normalization, and received access to our full privacy-by-design Platform at no cost since the app was a contributor to … Read More

Stories of Success: Custom Audiences Cut Top-10 Retailer’s CPA by 50%

Challenge: A top-10 retailer wanted to identify and target customers with competitor apps downloaded. Approach: The retailer used the TrueData Platform to analyze other apps that indexed highly against the retailer’s app. Our platform revealed that the “DIY” segment was pronounced across both the retailer and competitor apps. Armed with this intelligence, the client immediately implemented this segment into their … Read More

The Power of GPS Location + App Behavioral Data: Petsmart vs Petco vs Chewy

To see just how powerful the combination of demographic, app ownership, and location data can be, we profiled the app owners of online pet supply retailer Chewy against store visitors of its parent company, Petsmart, and competitor, Petco to see what we could uncover about the shopping behavior of mobile consumers versus in-store customers. Here’s what we found: Age Insights: … Read More