Stories of Success: Gaming App Gains 110% Lift in ROAS

Challenge: A top casual gaming app publisher was not reaching its D7 ROAS benchmark with traditional retargeting and lookalike Facebook audiences.  Approach: The TrueData Platform showed that the app’s users were 10-21x more likely to have five competitive apps installed on their device. The TrueData Audience Segment was fed into Facebook and tested against the existing lookalike audience campaign. Results: … Read More

Stories of Success: 18% Lift Delivered for Top-5 National Bank

Challenge: A top-5 bank wanted to drive new applications for a consumer credit card by reaching people who had competitive financial apps, on-demand delivery apps, and travel/entertainment apps.  Approach: TrueData delivered a set of custom audiences based on users who owned apps in the aforementioned categories, along with rich, demographic mobile data on competitors’ users to further refine the client’s … Read More

Market Research: Mobile Intelligence For Three Top Insurance Companies

We believe that the best way to reach your customers is through their mobile devices. So for this month’s market research, we have profiled major insurer, Allstate, against two of its biggest competitors, Progressive and State Farm, to explore how mobile intelligence could inform opportunities for Allstate to competitively conquest customers from its two rivals. The Competitive Landscape  According to … Read More