June Spotlight: Entertainment Marketing

Are you an entertainment marketer that is finding it difficult to hit your KPI targets on OTT? According to PwC’s annual outlook, combined revenue across the entertainment industry will reach $792.3 billion by 2022 – and OTT is one of the fastest growing sectors. US OTT video revenue reached $20.1 billion in 2017, up 15.2% YoY. And while PwC predicts … Read More

TrueData Market Research: We Profiled Five Summer Activities Apps

Now that we’ve entered the best season of the year – summer – we thought it would be a good time to see how people are using their mobile devices for summer activities. We profiled five summer activity-related apps: Chimani National Parks, Booking.com, Disneyland, Fandango, and Google Trips to see what our mobile intelligence reveals about what folks do for … Read More