Mobile Data Primer: Opting Out of Targeted Ads on Mobile

(Cross-posted from Medium) With a targeted ad experience, we are exposed to ads that can directly align with our needs and interests. However, many users remain concerned about the privacy aspects that such targeting implies. At TrueData, we believe consumers should have a choice about what data they share and with whom. This article, a part of our Mobile Data Primer … Read More

Innovative Use Cases of the TrueData SDK

We love working with our hundreds of publishers to uncover novel ways to further extend our technology to solve pain points and drive revenue; user acquisition; data science efforts; and more. This month, we’ve highlighted three use cases where we’ve worked with publishers to leverage our SDK technology to address specific pain points with innovative solutions.   PAIN: “I want … Read More

TrueData Market Research: We Profiled Six Mom-Related Apps

Mother’s Day is almost here, so we decided to shed some light on how moms use their mobile devices for child development, entertainment, and family management tasks. We profiled six apps popular with moms – The Children’s Place (Retailer), PBS Kids Video, Kinedu (Child Development), Baby Pics, Cozi (Family Organizer), and Verizon Smart Family (Family Locator) – to see what … Read More