TrueData Market Research: We Profiled Five Top Home Improvement/DIY Apps

In the spirit of Spring, we thought we’d shed some light on how mobile customers engaged with some of the most iconic springtime activities: home improvement, DIY projects, decorating, and gardening. So we profiled four top apps that center around these activities – Home Depot, Michaels, Groupon and Houzz – to see what our TrueData analysis could reveal about these … Read More

What Does Truth Mean to You? Here is What it Means to Us.

Our vision is to be the arbiter of Truth in Data, and our new name, TrueData, fully reflects that vision. Truth may mean a lot of different things to different people, but here is what it means to us.   Truth in Data There are a lot of ways to build digital data sets. Most data companies cut corners, and … Read More