What’s New At TrueData: Fall In Love With Our Newest Mobile Intelligence Platform

As if understanding the true mobile behaviors, demographics, and psychographics of your users wasn’t enough of a reason to adore our Mobile Intelligence Platform, we’ve released a new feature that allows you to download the top 1,000 apps your users have installed most. How did we do it? We combined cutting-edge data science with TrueData, Twine’s research-grade mobile data, to … Read More

Stories of Success: It’s Love At First Bite, Twine Earns 920% QoQ Investment

The Challenge: A Fortune 50 retailer wanted to promote awareness of its new online grocery app among a fiercely competitive delivery market. The Approach: Twine’s TrueData was used to target the retailer’s current customers to entice them to try the grocery service, and was also used to target the “food/drink delivery” category of apps to reach consumers who are heavy … Read More

Stories of Success: Be Still Our Hearts, Twine Delivers Double-Digit Lift

The Challenge: A top-3 national broadcast network had its heart set on reaching two distinct segments, Cord Cutters and Traditional Cable Subscribers, in order to upsell and cross-sell its services more effectively. The Approach: Twine’s deterministic TrueData was utilized to pinpoint Cord Cutters and Traditional Cable Subscribers based on the apps downloaded on their devices. The data was then pushed … Read More

TrueData Market Research: TrueData Profiles 5 Top Dating Apps

It’s that time of year again. Love is in the air. And now more than ever (sadly), romance is mediated by our mobile handsets. So what does TrueData tell us about the profile of the top dating app users? You will fall in love with the insights we have drawn across Bumble, Tinder, Match, Zoosk, and OKCupid – you can … Read More