Stories of Success: Twine delivers 2,000% lift

The Challenge: A Forbes top-10 delivery-based retail chain was experiencing a 6.1% decline in same-store visits, and sought to drive more in-store traffic via mobile marketing. Via The Trade Desk DSP, the retail chain tested +20 data partners, including Twine. The Approach: Using data from +450 apps, we provided performance-based audience bundles to accurately target predominantly male mobile users interested … Read More

TrueData Market Research: Twine’s Retail Intelligence Report

As a leading provider of mobile audience data and analytics, Twine performed an industry analysis on five of the top retailers that compares users’ demographics, app install, device ownership and much, much more. Our research reveals insights for potential targeting and growth opportunities, and tons of other valuable takeaways for marketers. Access to the full Retail Intelligence Report is available … Read More

Introducing: Twine’s Audience Intelligence Reports

Combining cutting-edge data science with TrueDataTM, Twine’s research-grade mobile data, our fully customizable Audience Intelligence Reports (AIRs) help marketers uncover deep, actionable insights about their users and competitors, as well as potential partners. With a Twine AIR, marketers can: Analyze a customer file against multiple customer or competitor segments Generate specific targeting segments to drive better ROAS Measure any media … Read More