Moms, Dads, Grads, And More: Targeting Ideas For Your Seasonal Campaigns

Are you planning marketing campaigns for the spring and summer? Looking to expand your reach beyond the usual demographic categories? At Twine, we’re excited about the unique targeting opportunities made possible by our App Install Data. An App Install Profile is a snapshot of the complete set of apps a user has on their mobile device; unlike a traditional mobile … Read More

Mobile Data Primer: The GDPR

If you work anywhere even remotely adjacent to digital data right now, then you have likely heard the letters “GDPR.” Also known as the General Data Protection Regulation, this is a set of European Union (EU) rules around how users’ personal data must be collected, stored, and shared, and it goes into full effect on May 25, 2018. And even … Read More