Twine’s Panel on GDPR Helps Prep App Publishers for The Coming Changes

Are you ready for the General Data Protection Regulation (GDPR)? This new European privacy law will come into full effect on May 25th, 2018, and it is due to have a major impact on the way that businesses collect and share data—even within the US. At Mobile Growth Summit in San Francisco, Twine CEO Elliott Easterling hosted a panel with … Read More

Mobile Data Primer: Demographic Data

(Cross-posted from Medium) Of all the data sets we’ve talked about in our Mobile Data Primer Series, demographic data (or demo data) is probably the easiest for marketers to understand. Incorporating basic descriptors like age, gender, and language, it is the the foundation of all targeting and tends to be the first kind of data people use when they are … Read More

Nail Your Spring Campaigns With TrueData from Twine

Hitting The Road: Spring Break Travel Campaigns Looking to reach college students booking spring break travel? Twine’s deterministic and Nielsen-verified age data can reliably get you to people between the ages of 18-24…but who wants to stop there?  Creative marketers are always looking for new ways to reach a responsive audience.  Enter Twine’s App Install Data, which shows which apps … Read More